It’s a somewhat strange (perhaps lack of) feeling, and yet it adds to the enjoyment of the Super Bowl when you have no personal allegiances to either team. I’m a die-hard, lifelong Bears fan. No other team matters. However, if I have to root for someone today, it’s Seattle, as I would like to see the Super Bowl Champions come from the NFC.

But of course today is about more than just the game.

It’s about the atmosphere, the activities, and of course, the ads. For me, I’m spending the day alone at home, relaxing. Dinner is in the crockpot (a hearty pot roast and root vegetables, my favorite), PJ’s are still on, and I’m basking in the laziness of this Sunday. Come gametime however, I will be locked in not only to the action on the field, but in the ads during commercial breaks and all the traffic on social media as well. I plan on having my laptop, phone and pad & pen in hand to take literal note of what ads are most successful, entertaining, and deliver the best messages. After all, that’s what it’s about; the content. Just because it’s Super Bowl Sunday, doesn’t mean we can’t learn a thing or two from all the hoopla surrounding this day and it’s impact on us. Remember, marketers are consumers, too.

So kick back, relax, enjoy the day, the game, and the potential lessons.