As I sat relaxing on my couch watching football this past Sunday, I saw no less than 3 different Christmas ads, and it was only two days after Halloween! Where does time go? So I got to thinking, as 2015 draws very near (let that sink in for a second), we should take a quick look at what some of the bigger trends in digital marketing, especially for SMB’s, will appear to be. This is not the end-all/be-all of course, but certainly a good snapshot of some of the more pertinent practices.
1. It’s a mobile, mobile world!
Last year, the tables were turned. More search and web traffic were conducted on mobile devices than on desktop, with no signs of leveling off. Businesses at any level would be significantly remiss to not at least be aware of this, or at most, partake in it. Having mobile-optimized websites, apps, and mobile banner ads are some of the key strategies to employ in the new year. Instead of scaling down to mobile, marketers may think to start at mobile, and then scale up to desktop.
2. Video is mighty and robust.
Not including the fact that YouTube remains the second-largest search engine, or that Facebook, still the King of social media, has recently had more video views than the aforementioned YouTube (let that sink in as well,) video will continue to be a staunch ally for businesses. With other players like Instagram having gotten into the native video hoopla, there are more options than ever, whether it be via social, web/blog or news outlets, for businesses to deliver their video story. People in general seem to be more visually reliant than ever, and video is a great outlet to get the message across. Not to mention the added SEO benefits, as Google loves video. (They do own YouTube after all.)
3. Content will still reign.
Last year saw a tremendous focus on content marketing, and that strategy will continue, though it may become a bit more streamlined. Some detractors say that content marketing has run it’s course, but rather what we will likely see happen is marketers will help businesses deliver a more specific message via more specific channels. Instead of just pushing out content with blanket coverage, businesses will spend more time with audience segmentation and finding their target consumers and then delivering specific content through channels that those consumers utilize. The concept of creating great content won’t change, just the platforms and delivery may become more honed.
And there you have it.
(Of course, I should disclaimer this and point out that none of the above could happen and I may end up being way wrong ;))