“We all work for Google” is a phrase we loosely throw around, at least in my office. But on April 21st, that will become more true than usual, especially where businesses are concerned. The mighty G will be changing it’s search algorithm to consider the mobile-friendliness/worthiness/readiness/existence of your website. If your site is mobile-optimized, congratulations! Google will reward you. If you haven’t yet adapted to the mobile world, Google will penalize your site, pushing you further down in search results, thus damaging your SEO, and potentially, making your business more difficult for customers to find.

In short, it’s time to get your site mobile-friendly, and in a hurry.

Kevin is a Digital Marketing Specialist in the Chicago area. Twitter @ktredbirds, Web: http://www.shawmediadigital.com